That’s a line I use a lot. Like every day. Too many people think that if they can do something, they should do it, especially in business. Take QR Codes for example. Business owners have been slapping them on anything and everything, all without thinking through any type of strategy or reason behind using them. Just because you can use them everywhere, doesn’t mean you should…

Many companies see profit maximization as the end game, when in fact the objective should be to make or provide the best product or service possible. Profit will be a natural outcome of providing quality and value. Just because you can charge for every little thing, doesn’t mean you should. Doing the right thing is just as important, if not more so, than just making a buck.

Just because you can accept VC money doesn’t mean you should. Just because you could take the company public doesn’t mean you should. Just because you can afford to spend it, doesn’t mean you should. Just because you can get away with it doesn’t mean you should.

Think about it. Just because you can, doesn’t mean you should.


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