passion profit

There’s a business theory that says “do what you love and the money will follow.” I used to think this was true. It (sort of) makes sense, right? If you’re so passionate about something that you spend every waking moment on it, eventually you’ll become successful at it and make lots of money. Or so the theory goes.

The inherent problem with this philosophy is that it takes skill and basic economic principles out of the equation.

If a midget (little person) is the most passionate person in the world about basketball, practices for 8 hours a day, 7 days a week, 365 days a year for 10 years, he is still never going to make it to the NBA. It has nothing to do with his love, passion, or desire to play, but that his physical limitation (lack of height) will prevent it from happening.

If passion equals profits, why are most creative (who are typically seen as “passionate”) types such as artists or musicians broke?

Passion doesn’t equal profit. Finding a need in the market and filling it does.

The most successful people in the world get paid to solve PROBLEMS. Which is why brain surgeons make millions while dishwashers get paid next to nothing.

I would wager a guess that Harm Wayne Huizenga, the founder of Waste Management, Inc. (one of the largest garbage removal companies in the U.S.) did not love collecting trash when he started the company in 1968. However, he saw a need in the marketplace, took action to fill that need, and created an incredibly successful business.

If you’re a business owner or an entrepreneur, stop trying to focus on what you’re passionate about. Find a way to solve a REAL problem instead. That’s the key to success.

passion profit

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